In this tutorial, you will learn how to write a SEO friendly product description for your Shopify store.
## What is a product description?
A product description is a snippet of text that appears in search engine results pages (SERPs) when someone is searching for a product. The product description appears below the product image in the search results page. It is the first thing a customer sees when they click on a search result, and it is one of the first things a customer will read when they are looking at your product page. This is why it is so important to make sure that your product descriptions are optimized for SEO. If you want to learn more about SEO, you can check out our SEO for Shopify course, which will teach you everything you need to know about SEO on Shopify, including how to optimize your product pages for search engines and how to improve your store’s SEO rankings.
## Why is it important to optimize product descriptions for SEO?
If you don’t want to lose potential customers to your competitors, it’s important that you optimize your products for SEO, so that they appear at the top of search results when someone searches for your products. If your products don’t appear on the first page of the SERPs, your customers will not be able to find your products, and they will most likely not purchase from your store.
There are a lot of things that can affect the ranking of your products in search results, such as:
– The quality of your product images
– Whether or not you have optimized your product titles and descriptions
– How often your products are updated
– What keywords you are using in your product title and description
As you can see, there is a lot that can go into how well your products rank on search results pages, and there are many factors that you can’t control. That’s why it’s so important for you to optimize the product descriptions that you write for your store, to ensure that your products appear in the best possible positions on the SERPS, and that your customers can easily find and purchase your products when they search for them.
## Product Title
The product title is the title of the product that appears on the product page when someone clicks on the search result for your product. It should be short and descriptive, and should include the keywords that people are searching for when they’re looking for your specific product. A good rule of thumb is that the product title should be no longer than 60 characters, and you should try to make it as descriptive as possible. You should also make sure to use the right keywords in the title, as this will make it easier for people to find and click on your product when they do a search on Google or another search engine. You can read more about product titles in our product title guide.
## Product Title Examples
Here are a few examples of good product titles for different products:
– T-Shirt – This is a good product title for a t-shirt, as it includes the keyword “T-shirt” and describes the product in a way that makes it easy for someone to understand what the product is and what it is used for.
– Jeans – Another good example of a product title that includes the keywords “jeans” and “trousers” and makes it clear that the item is a pair of jeans, and not just a single pair of pants.
## How to Write a Good Product Title
When you’re writing your product description, you should always try to include as many keywords as you can that are relevant to the product you are writing about. For example, if you are selling t-shirts, you might want to include keywords like “t-shirts”, “tee shirts”, “sweatshirts”, “hoodies”, etc. This will help make your products easier to find when someone does a search for those keywords, and will help your products to appear higher in the results pages. You don’t have to use all of these keywords, but it’s a good idea to use as many of them as possible, to make your product appear as relevant as possible to the search terms that people use when they look for products on Google and other search engines.
You should also try to use your keywords in a natural and conversational way, rather than in an over-exaggerated way. For instance, you shouldn’t use the word “best” in your title, unless you are talking about the best product in the world. Instead, you could say something like “This is the best T-shirt I have ever seen” or “These are the best jeans I’ve ever worn”. This way, your title doesn’t sound like you are trying to over-sell your product, and your title will be more likely to get clicks from people who are looking for the best products on the market.
## How to Optimize Product Descriptions for SEO
Now that you know a little bit about product descriptions, let’s take a look at how you can optimize them for search engine optimization (SEO). SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs) than your competitors’ websites. This is done by making sure that the content on your website is as relevant and useful as possible for your customers, and by using keywords that are related to your products and services in your titles, descriptions, and meta tags.
## Optimize Your Product Titles and Descriptions
When it comes to SEO, the first thing that you should do is to make sure that your product descriptions are as good as they can be. This means that your descriptions should be as long and as detailed as they need to be, to help your customers understand what your product is, what it’s used for, and why they should buy it from you instead of your competitors. Your product titles should also be optimized for SEO, as they are the titles that people see when they click on a search result, so they should include as much information as possible about your product so that they can understand it and decide whether or not they want to click on it.
Note: You can also optimize the meta description that appears underneath the product titles on SERPs.